Cultivate Donors for Bequests Early On
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Fissinger recommends nonprofits work to encourage donors to make planned-giving provisions earlier in their lives, but to keep in mind that beginning the planned-giving cultivation process with younger donors means organizations will have to be diligent in maintaining long-term relationships with these donors.
To view the executive summary of the report or request the complete version, www.campbellcompany.com/articles.html
Peter Fissinger can be reached via www.campbellcompany.com
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