Crushpad to Enable Thousands of Nonprofits to Profit in Difficult Economy

San Francisco, August 27, 2009 — Crushpad, the world leader in custom winemaking, today announced Fusebox Fundraising – a program that increases revenues for non-profits through the creation of their own, unique wines. Contrasted with generic “private label” wines, Crushpad enables organizations to fully express their creativity in the creation of their wine and packaging using high-end wines that have gone into commercial bottles that sell for up to $75 – all with zero up-front investment, risk or minimum commitment.

Wines are sold on Crushpad-hosted sites that are distinctly branded for each non-profit. This program is part of Crushpad’s new Fusebox product line that combines wine blending, internet technology and mass customization to reduce what was once a year long process to one that takes days. Fusebox Fundraising can be used by non-profits of all sizes to create a recurring revenue stream while giving their constituents something unique and satisfying for their contributions. Organizations can even create multiple offerings per year and wine clubs to maximize revenue streams.

“From national medical non-profits to local dog rescues, donations are down significantly this year and organizations are struggling,” said Crushpad CEO, Michael Brill. “As a company, we have a strong track record of contributions. But now, instead of just donating to these organizations, we’re leveraging our five years of expertise by ‘teaching them to fish’ through creating their own cellar-worthy wines.”

With over 30 different Fusebox wine blending components to choose from, organizations can blend their own wines or select from pre-blended wines. Packaging may be designed online with Crushpad’s label design tool or with the assistance of a Crushpad designer. Finally, an online store is generated, Crushpad handles all sales and fulfillment, and proceeds go to the non-profit. Organizations can make anywhere from $2 to $200 per bottle, depending upon the type of wine chosen and the financial capabilities of their donors.