Pulse: Communication Is King
Moreover, your steps in the tagline development process build the insight you'll need to craft a potent positioning statement and key messages or talking points (the other two elements in your message platform).
Joe Boland is copy editor and staff writer for the Target Marketing Group at FS' parent company, NAPCO. Reach him at email@example.com
(To read more about the survey and its results, go to http://tinyurl.com/ydxmhjp)