Pulse: Communication Is King
‘Crisis’ in nonprofit messaging? Here’s why — and what you can do about it.
Moreover, your steps in the tagline development process build the insight you'll need to craft a potent positioning statement and key messages or talking points (the other two elements in your message platform).
Joe Boland is copy editor and staff writer for the Target Marketing Group at FS' parent company, NAPCO. Reach him at jboland@napco.com
(To read more about the survey and its results, go to http://tinyurl.com/ydxmhjp)
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