Creating Your 'Virtual Porch'
The proper social-media plan — yes, you need a plan— invites fans to 'set a spell' and learn more about your work.
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The person on the front line communicating with your social networks should be well-trained regarding your mission, your policies, your goals, your expectations and your risk thresholds.
‘Did we put that on Facebook?’
Just as you have a marketing or outreach plan, you should have a social-media plan. As you integrate social media into your organizational plans, maintain awareness that “social” is more important than “media.” While forming a plan for social-media outreach, consider the following:
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jim Anderson
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alice Ferris
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