Creating Your Road Map for Fundraising Success
"If you don't know where you are going, you might wind up somewhere else." — Yogi Berra
In the fundraising profession, it's essential to have a plan. I recall when I first decided to develop a formal fundraising plan. It was when I set the goal to earn my CFRE and knew our department needed a more intentional and focused approach. My CEO had never asked for one, but I realized it was needed.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
