Corporate Partnership Versus Sponsorship
Now that you have an integrated corporate marketing program in place, your event and program sponsorships should fall into place. You should be able to “sell” your sponsorships more effectively. More importantly, with a “one-stop” corporate partnership program, you should be able to spend more time cultivating your sponsors and less time soliciting them.
Barbara Talisman is director of development and corporate relations for Chicago Cares.