Convio and Event 360 Reveal Five Success Strategies for Event Fundraising

“The research clearly shows that by focusing efforts on a few specific strategies, organizations can truly make a big difference in getting the most value out of a fundraising event,” said Jeff Shuck, president and CEO of Event 360, Inc. “We aim to provide nonprofit professionals with easy ways to utilize best practices that help create mission-driven and results-focused events.”

Both Shuck of Event 360, Inc. and Convio’s Vinay Bhagat, founder and chief strategy officer, will present the research results and best practices today at 8:45 am CT at the third annual Run Walk Ride Fundraising Conference in Dallas, TX.

Additional information about the conference discussion can be found at: http://www.runwalkride.com/page.asp?ID=744. Nonprofit organizations interested in learning more about event fundraising strategies and best practices can download the full research paper at: www.convio.com/rwr2009

About Convio
Convio is the leading provider of on-demand constituent relationship management (CRM) software and services that give nonprofit organizations a better way to inspire and mobilize people to support their organization. The company’s online marketing suite offers integrated software for fundraising, advocacy, events, email marketing and Web content management, and its CRM system, Convio Common Ground™, helps organizations efficiently track and manage all interactions with supporters. All Convio products are delivered through the Software-as-a-Service (SaaS) model and are backed by a portfolio of best-in-class consulting and support services and a network of partners who provide value-added services and applications focused on the unique needs of nonprofit organizations.

Convio clients include nonprofit organizations, Institutions of Higher Education, Associations and Faith-based organizations around the world such as American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, Humane Society of the United States, Easter Seals, National Multiple Sclerosis Society, Susan G. Komen for the Cure®, and Sierra Club. For more information, please visit www.convio.com