‘Common Logic’ Is Not Always Logical

In reality, I have not seen a consistent, measurable downturn around tax time with any of the dozens of clients I have worked with over the past 22 years. In fact, several of my clients experience their highest appeal response rates during this time period.

I believe it’s possible that so many organizations have suppressed mailings around April 15, that it actually has become a great time to mail, because there is less competition for those who continue to send out solicitations.