cMarket/BiddingForGood and LVI/Thomas Cook Group Sign $1.5 Million Marketing Agreement
BiddingForGood believes that three tectonic trends are re-shaping the advertising/promotion markets;
• Increased targeting efficiency/reduced waste; Pay only to reach target consumers who continue to have spending power in specific category
• Performance based, guaranteed marketing ROI
• Reaching consumers when they are making spend decisions (not twittering)
The company booked $1.3 in advertising commitments in 2008, the program’s first year. This year the company has booked $4.9m YTD and is tracking to $8m in marketing commitments for 2009.
“We look forward to working with Thomas Cook as there is a lot of travel sold in the charity auction market”, said Mr. Carson. “We can help charities raise more funds while giving Thomas Cook access to a performance based specialty marketing channel.”
About Thomas Cook
Thomas Cook Group, LLC is traded publicly on the London Stock Exchange with sales in excess of $15 Billion worldwide. The company is 167 years old with 31,000 staff members operating in more than 30 countries. LVI, a division of Thomas Cook Group, LLC, has designed marketing programs for more than 130 of the Fortune 500 in the United States.
BiddingForGood is the leading online auction platform solely for organizations engaged in fundraising for nonprofit causes. With more than 6,000 customers, online auctions powered by BiddingForGood have generated over $67 million for non-profit organizations by allowing organizations to secure more items, more bidders and ultimately raise more money. The company also works with brand marketers through its unique product placement advertising program to enable them to reach affluent donors while they are spending in a trusted environment. You can experience our marketplace at www.BiddingForGood.com. BiddingForGood is headquartered in Cambridge, Mass.