Snap to Focus
Durham recommends the organization restructure its homepage to be consistent with the drill-down pages, with the logo at the top left of the page and horizontal navigation.
“Keep the logo up at the top, make the navigation consistent, and then emphasize the real content: the value of their work — ideally their mission statement and breaking news, urgent work they’re doing, everything a visitor needs to understand why SEE is a valuable organization they should support,” she says.
SEE should invite people who are part of its target audience — donors, potential partners or volunteer doctors — to test drive the Web site, Durham suggests. Watch how they navigate, what pages they look at, what pages they ignore, how much time they spend reading a page, etc. This is one way it can restructure its site to be more user friendly, and something it easily can do on its own.
To view SEE’s Web site, go to www.seeintl.org.
So, you’ve got a Web site …
WebWatch runs every other month. If you’d like us to profile or analyze your organization’s Web site, e-mail email@example.com.