City of Hope Named Official Charity of 2009 NFL Season on FOX Sports
LOS ANGELES, March 2, 2009 — City of Hope, a leading research, treatment and education center for cancer and other life-threatening diseases, has been selected by FOX Sports as one of four charities to be featured in FOX Sports Supports, the network’s on-air charitable initiative designed to raise awareness, provide funds and boost volunteerism for health-related charities. Final selection of the charities was determined by a vote of FOX Sports employees.
City of Hope will be featured during FOX Sports’ 2009 National Football League (NFL) season from September 2009 through the playoffs in January 2010. FOX Sports announced the selection of City of Hope as a FOX Sports Supports charity during the Daytona 500 broadcast on February 15.
As part of the campaign, FOX Sports will provide pregame and on-air mentions of City of Hope and its mission of rapidly developing new treatments for cancer. FOX Sports will also produce public service announcements (PSAs) featuring NFL players and FOX Sports on-air talent to educate viewing audiences about City of Hope and solicit support for the institution’s lifesaving cancer research and treatment programs. The PSAs will air during FOX NFL Sunday pregame, NFL on FOX game broadcasts, all FOX Sports and cable networks and select FOX primetime programming.
FOX Sports Support’s Web site www.FOXsportssupports.com also will prominently feature City of Hope.
“As a longtime supporter of City of Hope, I believe that the work of its researchers and doctors is essential to the future of cancer treatment,” said Bill Wanger, senior vice president of research and programming, FOX Sports and the co-founder of FOX Sport Sports. “FOX Sports intends to educate viewers that an increasing number of people are being diagnosed with cancer and helping organizations like City of Hope find ways to prevent and cure cancer is more important now than it has ever been. City of Hope brings us closer to cures every day.”
“It is a tremendous honor to be selected by FOX Sports and its employees for the FOX Sports Supports initiative,” said Michael A. Friedman, M.D., president and chief executive officer, City of Hope. “Cancer touches everyone at some point in their lives. In collaboration with FOX Sports and its viewers, City of Hope will continue to make vital discoveries and quickly translate them into better treatments for the millions of people affected by cancer.”
FOX Sports Supports was created in 2007 by David Hill, chairman and chief executive officer of FOX Sports Television Group, and Wanger. Wanger, a member of a City of Hope support group called the Sportsmen’s Club, previously established an annual golf tournament, which eventually became the City of Hope Golf Classic benefiting the Tim Nesvig Lymphoma Fellowship and Research Fund, a fund that was established in honor of Tim Nesvig who lost his battle with non-Hodgkin’s lymphoma.
About FOX Sports
As America's top-rated network for sports for 11-straight years (1997-2007), FOX Sports boasts rights agreements with each of the nation's highest-rated sports. FOX Sports is the exclusive national over-the-air television rights holder of Major League Baseball, including the All-Star Game, alternating League Championship Series and World Series (2007-2013); the National Football League's NFC package, including the NFC Championship Game and Super Bowls XLII and XLV (2006-2011); NASCAR SPRINT Cup racing from February through May, including the Daytona 500 (2007-2014); the Bowl Championship Series, featuring the Tostitos Fiesta Bowl, FedEx Orange Bowl, Allstate Sugar Bowl from 2007 through 2010 and the BCS National Championship Game from 2007 through 2009; and the AT&T Cotton Bowl Classic. Since its inception in 1994, FOX Sports has earned 71 Emmy Awards (through 2006) for production excellence. David Hill and Ed Goren are the executive producers of FOX Sports.
About City of Hope
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org.