Links to Blog Posts You Should Read!

What 8 out of 10 people will read — and what they won’t
"Do me a favor. Go look at the first line (and ONLY the first line) of everything you’re using to raise money or change people’s behavior. Does it seize you by the synapses and leave you longing for more? If it doesn’t, read on — perhaps you’ve buried your lead, as journalists say. Find the sentence somewhere that will arrest your audience, and put it at the top. If you don’t have one, make one." Click here to read the full post.