Links to Blog Posts You Should Read!

Welcome to the silo: The sad dearth of multichannel marketing

"Unfortunately, we’re still in channel siloes, according to the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report from Blackbaud’s Target Analytics company. It says that although multichannel giving has become a popular objective of nonprofits as a way to build constituent support, it is not widely practiced. People who start giving online are mostly likely to keep giving when approached via different channels, including direct mail. But we’re not cultivating them that way." Click here to read the full post.