Charity Navigator Launches Alerts Designed to Inform and Protect Donors
Charity Navigator, the nation’s most influential independent evaluator of charities, launched alerts, a feature that provides donors with information detailing alleged and confirmed charity misconduct. Alerts appear on Charity Navigator’s search results and profile pages alongside its 195,000+ ratings. They will help the 11+ million donors that visit Charity Navigator annually make informed philanthropic decisions while also helping trustworthy charities build and maintain confidence and credibility with supporters.
Charity Navigator has issued reports of alleged and confirmed charity misconduct through its advisory system for 12 years. Alerts build on and replace advisories, providing donors additional nuance and direction through four levels of concern: ‘Review Before Proceeding,’ ‘Proceed With Caution,’ ‘Proceed with Increased Caution,’ and ‘Giving Not Recommended.’
"Donor trust of charities has reportedly waned in recent years," said Zachary Weinsteiger, Director of Alert Operations at Charity Navigator. "Nothing harms that trust more than when donors feel there is a lack of transparency and are unaware of critical information before supporting a charity. Our new alert system will help donors be more informed and confident in their giving."
Charity Navigator consulted with its Advisory Expert Group — a group of donors, nonprofit leaders, legal experts, and journalists — and the Consultative Council of Nonprofit Leaders to develop the new alert system. At launch, 416 alerts exist on Charity Navigator.
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