Charity Dynamics and FreeCause Partner to Deliver Dynamic Social Networking Solution to Nonprofits
AUSTIN, Texas, June 23, 2009 — Charity Dynamics and FreeCause today announced a partnership that will provide nonprofit organizations with a unique and powerful social networking solution to drive greater constituent involvement and take special event fundraising to new levels.
Charity Dynamics provides comprehensive online solutions to nonprofits, offering services and solutions to best meet their objectives and maximize results. The company's innovative fundraising application, Boundless Fundraising(TM), allows organizations to extend their branding, marketing and fundraising initiatives directly into event participants' Facebook networks. Nonprofits using Boundless Fundraising have raised more than $2 million through the application since the beginning of 2009.
FreeCause specializes in cutting-edge Web 2.0 tools that help organizations unlock the value of constituent relationships. The company's unique social networking solution, SnapCMS(R), enables groups to easily create customized social networking applications that help attract and engage supporters, while also providing forums that increase the level of interaction and communication with constituents. FreeCause created the Pink Ribbon social networking application, which now includes more than 6 million members and is the largest breast cancer community on Facebook.
The partnership matches FreeCause's deep and innovative technology expertise with Charity Dynamics' strong marketing background and experience developing highly successful integrated online programs for nonprofits. By combining the companies' Boundless Fundraising and SnapCMS applications, nonprofits now have the ability to more fully mobilize social networking communities to increase fundraising and support for their causes. And they can engage supporters quickly--the combined solution is easy to deploy, easy to use and easy to update as organizations move forward with their social networking campaigns.
"Nonprofits today must be able to easily tap into the power of social networking if they truly want to achieve stronger results, broaden their reach and build ongoing support," said Donna Wilkins, president of Charity Dynamics. "Our partnership with FreeCause enables us to provide organizations with the market's most powerful social networking tools so that they can raise more money, extend their marketing, and more successfully advance their missions."
Nonprofits using the combined Boundless Fundraising-SnapCMS solution will be able to:
* Easily create dynamic applications on Facebook dedicated to specific causes and/or events that help effectively engage existing constituents or rapidly acquire new ones;
* Provide event participants with a customized fundraising "badge" that can be placed on their individual Facebook pages to reach more donors and keep friends updated on their progress;
* Utilize built-in viral marketing features like news feeds, comment walls, top supporters and friend invites that enable groups to better identify and connect with supporters; and
* Integrate relevant constituent information gathered through the application with an organization's eCRM system to help cultivate ongoing relationships and support.
Charity Dynamics works with a growing roster of some of the most recognized organizations in the nonprofit sector, including American Cancer Society, American Heart Association, Lance Armstrong Foundation, and the National Multiple Sclerosis Society. FreeCause also serves a number of influential groups including American Lung Association, American Society for the Prevention of Cruelty to Animals (ASPCA), Crohn's and Colitis Foundation of America, and the Heart and Stroke Foundation.
"We enable organizations to cost-effectively build, grow and manage their Facebook presence, and partnering with Charity Dynamics now allows us to deliver an additional level of value to clients engaged in special events," said Matt Adkisson, CEO and co-founder of FreeCause. "By combining the marketing expertise and technological innovation of two market leaders in Facebook applications, nonprofits will be better positioned to implement unified social media strategies that reach more people, increase revenue and build lasting support for their causes."
About Charity Dynamics
Charity Dynamics provides comprehensive online solutions for nonprofit organizations. From strategy to implementation and beyond, Charity Dynamics partners with clients of all sizes to deliver the services, software, and support they need to meet their objectives. Clients include The ALS Association, American Cancer Society, Chesapeake Bay Foundation and the National Multiple Sclerosis Society. For more information, please visit www.charitydynamics.com.
FreeCause provides innovative solutions to unlock the value of constituent relationships for the benefit of nonprofits and other affinity based organizations. The company's industry-leading custom browser toolbars and social network applications help organizations to reach and engage members in fundamentally new ways. With an affinity network of over 6 million active members on social networks such as Facebook and MySpace, FreeCause is committed to providing the online fundraising, acquisition, engagement and communications solutions that organizations need to extend their online reach and maximize the potential of their constituent relationships. www.freecause.com