Case Study: The Home for Little Wanderers
The Home for Little Wanderers reaches major donors with a highly personalized campaign that avoids a “direct mail” look.
But what of smaller organizations that can’t afford similar approaches? The challenge of securing major gifts is no less vital to them than to their larger counterparts.
In that case, major-donor solicitation through the mail is a terrific opportunity. It can be done, but it does have its challenges.
- Companies:
- LW Robbins Associates
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