Canadians a "Giving" People, Says Philanthropy Expert and Author Nicola Elkins, Who Provides Her Top Nine Charitable Contribution Tips for 2009

Toronto, November 5, 2009 — Despite the economic downturn, Canadians remain a "giving" people, says Nicola Elkins, author of a new book, Master Your Philanthropy: How to maximize your strategic giving, published by The Knowledge Bureau.

"Canadians know that giving brings with it a tremendous sense of connection and fulfillment," says Elkins, Founder and CEO of Benefaction Foundation, a registered charitable foundation. "We are a giving people. While there's no question that the recession has affected contribution levels in the short term, all the trends -- demographic, economic, legislative and societal - support the long-term growth in giving."