Campaign Strategies to Achieve Peer-to-Peer Fundraising Goals
As peer-to-peer fundraising becomes easier to adopt, the methodology has been adapted for many different types of campaigns. Depending on your goals, you might consider one of the following types of peer-to-peer campaign strategies.
Goal: Engage the grassroots
Campaign strategy: Grassroots fundraising
Do you often have supporters tell you that they want to host a fundraiser or raise money on your behalf, but on their own terms? A grassroots fundraising campaign can empower your supporters to host their own events, set up their own fundraising pages and direct all funds to your organization. These campaigns are evergreen and are more about providing the right tools and kits to your supporters than creating or managing a fundraising campaign.
Goal: Get everyone together and make a statement
Campaign strategy: Fundraising events
Fundraising events have become very popular in recent years, and with good reason — they attract new supporters, provide great public relations opportunities and often bring in more money than any other fundraising campaign throughout the year. If you have the staff to manage a large event, the money to produce it and a unique idea to promote it, you should consider a signature fundraising event for your organization. Fundraising events are truly multichannel, with elements of direct mail, commercial advertisement, Web content, e-mail, social media and even mobile technology making an appearance in the most successful fundraising events.
Goal: Honor those affected by your mission
Campaign strategy: Honorary and memorial campaigns
Supporters often wish to honor or remember loved ones by making donations to their favorite charitable organizations. If your organization supports a population that is personally affected or extremely passionate about your cause, you should have a way for supporters to honor those affected by your mission or who champion your mission. Honorary and memorial campaigns allow supporters to set up fundraising pages in honor or memory of loved ones, and ask other friends and family members to show their support by making gifts as well.