Bring the Message Home

This mailing from the American Institute for Cancer Research is a reminder annual-fund mailing sent to previous donors who didn’t respond to the organization’s initial appeal. The mailing includes just a reply device, letter and BRE. The letter is brief, with AICR letterhead at the top, a list of six diet and health guidelines for cancer prevention -- giving an example of AICR’s research and education mission -- and an ask summed up in four short paragraphs and the P.S.