7 Strategies to Reach Today's Finicky Donors
- Prove to donors that their gifts created results.
- Use infographics.
- Use plain language.
Trend 6: Donors want to see the financials
Organizations that leave donors in the dark about where and how their money is being spent won’t have to worry long about engaging their donors — since there won’t be many donors left to engage. Sharing financial information clearly, concisely and easily is vital, Perry said.
Her financials strategy included:
- Be transparent.
- Show them the numbers.
- Measure and show your results.
Trend 7: Donors are bored, jaded and overloaded
Face it, even the most innovative organization’s messaging can get lost in the sea of information people face any given day. To really stand out, Perry recommended injecting some surprise and delight into your messaging.
Her “surprise and delight strategy” included:
- Add surprise and delight to everything you do.
- Don’t be afraid to be quirky.
- When in doubt, throw a party!
Bonus trend: Donors want a big idea!
Donors and potential donors are just waiting for you to come up with that big idea that will motivate them to give and otherwise support your organization. Make it a point to put out big ideas that showcase your own passion for the cause and for giving, and your supporters will respond and follow suit.
A key idea behind Perry’s strategy here: “Listen so you know where people’s passions authentically line up with your own.”