Don't Sweat the Small Stuff

“If you put sand in the jar first, there’s no room for the pebbles or golf balls. The same goes for life. If you spend all your time and energy on the small stuff, you won’t have room for what’s important to you.”

What does this have to do with fundraising? A friend shared this story with me, and I thought about the challenges many development professionals deal with in their day-to-day roles. In the life of a fundraiser, the golf balls and pebbles are important things such as donor acquisition, donor renewals, warm prospects and lapsed donors.