Breaking Down Donor Loyalty in 9 Tweets

According to Sargeant, “building donor loyalty is the single biggest challenge facing the sector today.” And, “By failing to address the issue of attrition we waste potentially enormous sums of money.”

Each of the points made by Sargeant has been substantiated through 20 years of prior research. Even more interesting: “Almost all loyalty suggestions offered could be implemented at almost zero incremental cost!"