Breaking Down Donor Loyalty in 9 Tweets

8. To summarize: The big three drivers of donor loyalty are satisfaction, commitment and trust.
This is actually the summarizing tweet within the summary of the summary. The so-called nutshell tweet.

9. [Fundraisers] taking decisions with an eye to the longer term would have a profound effect on donor loyalty.
Fundraising is not about short-term successes. The ultimate goal is to set up a lasting relationship, which will result in more funding over time with less cost. There are not a lot of fundraisers who would disagree with this. However, if you take a closer look at your fundraising programs, you’ll see that in most programs the long-term angle is missing in many places.

It was a bit of a long blog post, but I’m 200 percent sure it was worth your time. One more time (and no, I don’t get commission): Buy the book! Thank you, Prof. Sargeant, for this incredible valuable work.

Reinier Spruit is founder of 101fundraising. He currently works for Greenpeace International as international fundraising manager.