From Buttons to Blogs

Wealth indicators, scores, models: They tell you that the money is there, but they don’t do anything about getting people to give. Thirty seconds on the phone will tell an experienced fundraiser — with certainty — far more than any score.

It’s up to flesh-and-blood fundraisers, with all their instincts and intuition, to actually tap donors and help them realize their giving potential.

Jake Dell is a business analyst for the Legion of Christ, a Roman Catholic congregation of priests founded in 1941 and active in 20 countries on four continents. He can be reached at Jacob.Dell@legionofchrist.org. Or log on to www.jakedell.com.