Blog Council Announces Dell's Bob Pearson to Join as President
CHICAGO, April 7, 2009 — The Blog Council, the world's leading forum for large companies to share best practices in social media, announced that Bob Pearson has left Dell to become its new President. Pearson was previously Vice President of Communities and Conversations at Dell, where he oversaw the company's social media efforts worldwide.
"Social media represents a disruptive set of technologies and techniques that will transform a company's business practices, improve conversational capabilities with customers and empower employees to learn and share their knowledge in real time," said Pearson. "In the years ahead, we will see social media evolve into a discipline that companies use throughout their organization -- from marketing to technical support to human resources."
Blog Council members are heads of social media at Fortune 1000-size companies who share best practices as they pioneer these programs. Members include Cisco, GE, Dell, Microsoft, Wells Fargo, The Home Depot, Procter & Gamble, and Walmart.
Pearson is widely known as the leader of one of the first major social media programs at a global enterprise. His work at Dell is considered the model for how big businesses should work with blogs, communities, and other social media.
He will join Andy Sernovitz, who remains CEO of the Blog Council. Sernovitz is known as the founder of the modern word of mouth marketing industry, having created the Word of Mouth Marketing Association. He is also author of "Word of Mouth Marketing".
"We're the group where practitioners can turn to each other for practical advice on how to achieve results with social media in big businesses," said Sernovitz. "The trend is clear: Social media is no longer experimental. It is essential for every company. Bob's practical experience will help our members implement effective social media programs."
As social media grows in importance, Blog Council members are focused on ROI, ethics, creating management policies, and effectively utilizing the many tools and software platforms available today.