Blog Chat: Are You Confused About QR Codes?
If so, you’re in good company. Here’s what some fundraisers are saying.
Last month in her Navigating Off the Napkin blog for FundRaising Success, data maven Angie Moore confessed to being completely confused by QR (quick response) codes.
Moore … and a lot of other people, if we’re being honest.
From her post: “From a marketing perspective, QR codes are about helping a constituent quickly access information. But, in reality, there is an engagement that is the true measure of success. Did the constituent spend time on the site or interact with the information he or she accessed? The metrics are extremely important for this marketing tool, but the strategy is as well. Why do you want to use the QR code? What are you trying to accomplish with your constituents?”
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