Blackbaud CRM Release Features Powerful New Data Tools for Nonprofits
Leading nonprofits select Blackbaud CRM
In support of its $2 billion Boundless campaign, publicly launched in November 2011, the University of Toronto will use Blackbaud CRM to support its development, alumni relations and stewardship activities. “Blackbaud CRM will help us improve our data integrity and sharing across the University, while helping us to work with people who may want to support our students and faculty,” said David Palmer, University of Toronto’s Vice-President, Advancement. “It will empower our staff with planning, business intelligence and reporting tools, so they can analyze, track and improve the overall performance of our advancement programs. Ultimately, it will be a key tool in helping us support the University’s dual missions of teaching and research.”
Blackbaud tops 2012 ZDNet CRM Watchlist
Blackbaud was recently named the winner of the 2012 ZDNet CRM Watchlist as the highest scoring technology firm. This list is looked to by the industry as a resource featuring viable CRM vendors.
Paul Greenberg, author of CRM at the Speed of Light, gave accolades to Blackbaud’s ability to provide outstanding tools and technology for nonprofit organizations. “The applications are built around the jobs that nonprofits generally do” and “the platform back end is as strong as any platform in the enterprise software world with strong administration, security, auditing, and an open standards API, plus a business rules and workflow engine.” Greenberg continued, “Even with the much tougher criteria and scoring of this year, they had so much going for them, I saw them as a definite winner.”