The "Up and Out" Fallacy
Big-dollar donors don't need to be protected from your regular mail stream.
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One simple step to secure long-term relationships with significant donors is to assign a personal representative to each donor.
On every mail piece you send these valuable donors, include the name, telephone number and e-mail address of one of your staff members. You’ll be signaling how much you appreciate, respect and value your donors, and you’ll remind them that you want to maintain a dialogue with them.
Remember, just because donors give a significant amount doesn’t mean you should protect them from the appeal packages that
motivated their enhanced giving. Keep mailing.
Tim Burgess is co-founder and senior strategist at Merkle|Domain. Contact: email@example.com.
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