Big Data, Crowdfunding and the Fundraising Technology Craze
“That wasn’t something we anticipated having to tackle. But in order to get people the data they wanted in the way they wanted, we had to look at our business process,” Martin says. “… We had to change some business processes to make sure the information is accurate.”
Have strong IT partnerships. “When you start to pull data in from all these different systems,” Martin says, “it’s a lot more technical than we expected. In reality, every system collects data differently.
“We have hundreds of locations,” she adds. “When you combine all those systems, you have to have the technological expertise and logic to make all the data the same.”
It’s still a work in progress for JDRF, but the organization has already seen significant improvements in efficiency in both donor data collection and utilizing such data. It’s allowed the organization to send stronger messaging to its donors and find supporters with a strong affinity for certain actions.
Now, JDRF has cleaner, richer data, which in turn has led to stronger fundraising for the organization.