BBB Wise Giving Alliance Launches AskGive: AI-Powered Giving Adviser
BBB Wise Giving Alliance (BBB’s Give.org) launched AskGive, a generative AI tool that provides donors with trusted information about charities and giving in real-time. The platform addresses growing concerns about donor trust by making charitable giving advice more accessible than ever before.
AskGive harnesses the power of advanced artificial intelligence alongside BBB Wise Giving Alliance’s extensive library of charity evaluations, expert-vetted charity data, and trusted donor guidance. Through an intuitive conversational interface, the tool delivers instant answers to donor questions while connecting users directly to comprehensive giving tips, detailed charity reports, and each organization's BBB Accreditation status.
"Our vision for AskGive is simple: empower individuals to give confidently and help them connect with trusted charities," said Bennett Weiner, President & CEO at BBB Wise Giving Alliance. "We built this technology not just to encourage wise giving, but to ensure trust and transparency remain central to philanthropy in our increasingly digital world."
Addressing Critical Need in Charitable Sector
The launch comes at a crucial time when the sector faces low donor trust and a 'generosity crises' where the the number of households giving to charity is declining. AskGive leverages BBB Wise Giving Alliance’s 100-year legacy of building trust and maintaining rigorous standards-backed charity evaluation to offer donors a reliable new pathway forward.
The tool transforms how people approach charitable giving by providing immediate access to verified information all in one place. Users can ask specific questions about charities, explore giving strategies, and receive guidance tailored to their philanthropic interests and concerns.
New Technology, Trustworthy Approach
AskGive was developed through a strategic collaboration between BBB Wise Giving Alliance and Handshake, combining BBB Wise Giving Alliance’s deep expertise in charity evaluation with cutting-edge AI technology. Following a successful year-long beta testing period that incorporated valuable stakeholder feedback, the tool is now available to the public.
Donors can begin using AskGive immediately on the BBB Wise Giving Alliance website.
Source: BBB Wise Giving Alliance
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.





