Baycrest & Scotiabank Team Up for Innovative Approach to Fundraising
Proceeds from the event will benefit the Gordie & Colleen Howe Fund for Alzheimer's, which is named in tribute to Gordie and in loving memory of his wife Colleen who passed away from Pick's disease, a form of dementia, in March 2009. The Howe Fund supports care and research in Alzheimer's and related dementias at Baycrest and the work of the Alzheimer's Society in Alberta and Northwest Territories.
Baycrest is unique in the world in combining a comprehensive system of care for aging patients; one of the world's top research institutes in cognitive neuroscience; dedicated centres focused on mitigating the impact of age-related illness and impairment; and unmatched global knowledge exchange and commercialization capacity. For more information about Baycrest, visit www.baycrest.org.
About the Gordie & Colleen Howe Fund for Alzheimer's
Gordie & Colleen Howe's contribution to hockey is legendary, earning them the title Mr. and Mrs. HockeyTM. When Colleen lost her battle with dementia in March of 2009, Gordie lost a wife, his children lost a mother and the world of hockey lost a champion. It was a battle that inspired the Howe family to improve the lives of others affected by the ravages of Alzheimer's disease and related disorders. In pursuit of this mission, they have attached their name to the Scotiabank Pro-Am for Alzheimer's.
As the Official Bank of the NHL®, NHLPA®, NHL AlumniTM and the CWHL, Scotiabank is very proud to be Canada's Hockey Bank. Scotiabank has a long tradition of supporting hockey in Canada from local teams and minor hockey associations to professional players and leagues. Through its partnerships, Scotiabank's hockey programs enrich the communities where Canadians live and work by engaging fans and players in new ways to celebrate our game. Scotiabank supports the passion and pride Canadians feel for hockey and believes it is fundamental to helping young people learn about teamwork, camaraderie and the spirit of competition. Scotiabank's partnership with Pro Hockey Life provides exclusive in-store and online discounts to the Bank's customers, promotes advice on equipment and enhances the grassroots community programs of both companies. Scotiabank also has partnerships with the Montreal Canadiens®, the Calgary Flames® whose home arena is the Scotiabank Saddledome, and the Ottawa Senators® whose home arena is Scotiabank Place. For more information on Scotiabank's hockey programs visit www.scotiahockeyclub.com.