Automatic Donor Machine?
Denton says he thinks organizations that have environments that get a lot of foot traffic would be best suited for these types of kiosks.
"I think that a lot of people are going to be drawn to it. And a lot of times it's just going to be because they're bored. They're trying to kill time," Denton says. "At M.D. Anderson a lot of patients there will have multiple appointments in a day. So they'll kind of be stuck there for a whole day along with their families and the people that are there with them. So i think there's a lot of people that are going to use these things just as a way to kill time, and that's fine. They'll learn more about the organization and hopefully it will be interesting to them. But then I think that there's going to be a percentage of those people that do decide to go ahead and make a donation, whether it's there on the spot or maybe once they see the way M.D. Anderson relies on donors and what the money's used for then that might prime them to make a donation later."
He adds that while donating is a key function of the kiosks, it's not their sole purpose. "This thing is really not set up as a just come over here and give us some money. That's one of the things it does, but it's really initially to kind of draw people over there and learn more about the institution. It's presented as more of an educational thing."