Books: ‘Fundraising for Dummies'
This book also shows you how to use inexpensive and even free means to reach and build your audience, craft and spotlight your brand, and work with Web technologies to get the word out.
FS: The new edition provides predictions for the future of fundraising and tips on how professionals can meet the challenges. Can you provide some examples of these predictions and tips?
KM and JM: There are lots of ideas in our chapter about the future. Two big ones that come to mind are fundraisers' careful attention to the female point of view in fundraising and the role of nonprofits in community leadership in the future. (There are more ideas in the chapter.)
FS: Do you know if big or small organizations are buying it? Who can benefit the most from this advice?
KM and JM: We wrote the book both for single-person fundraising offices and those new to development in larger roles. It is meant to be a one-stop shop for someone just getting started, and we know that people are using [it] as a resource and a reference in development offices of all kinds and sizes.
FS: How will fundraisers be able to connect with this book?
KM and JM: We think that all aspects of fundraising really begin in the heart and personality of the individual. So we hope that, first and foremost, fundraisers connect with the book on a personal level. Fundraising isn't for everyone, but it really is a noble and important profession. The work fundraisers do helps bring what's needed to keep the doors open, to get the work done, to serve the people and the planet.
After fundraisers connect with the heart of mission in the book, we hope they'll feel empowered professionally to try some of the ideas, get creative with their strategies, think about how to get their board excited and begin pumping some new life into their fundraising appeals. We feel we've captured the tension between the normal optimism of the idealistic fundraiser and the real world. It can be a challenge, and it's not without its obstacles, but it is definitely still a journey worth taking. FS