It’s a tough exercise. When I tried this with people in seminars, most of them couldn’t really get into it. But some did, and perhaps you can.
Remember, along with folks like my wife and me, the baby boomers — all 76 million of them — are maturing nicely. The largest potential pool of new donors in history is about to explode. And baby boomers are poised to give more than their parents, because they are twice as likely to be college educated, have more discretionary income and be more responsive to mail.
Plus, as they age, boomers will inherit significant sums from their parents — on the order of roughly $6.8 trillion.
And how are you going to get your fair share from seniors? It’s available, because we have begun tidying up our affairs. We know we aren’t going to live forever. We’ve stopped accumulating. We are free to disperse.
So now do you see why I’m ranting? To redeem myself, please let me give you a few quick suggestions. Along with getting acquainted with a real donor, join the AARP. Fill out an enrollment form. Say you are age 65. Then read their stuff. Go to the Web site. Click through everything.
Start to feel old, even though we seniors refuse to admit that we’re old. It’s a healthy denial. But we feel it — and you will write better letters if you feel it, too.
Jerry Huntsinger is a freelance copywriter and a senior creative consultant at Craver, Mathews, Smith & Co. You can e-mail him at email@example.com.