Hot Copy to Melt Hearts During the Cold Months
It’s hot outside — so it must be time to think about your year-end appeals.
More and more, people read less and less. Thank you, Internet. So whether it's a direct-mail piece, e-mail message or integrated campaign, you need to get to the heart of the matter as quickly as possible to not only get your readers' attention, but also to get them to make donations.
Here's one approach you might try. Let's assume you're passionate about the issue that your organization addresses. Ask yourself: Why? Why do you care?
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