AS HUNGER RISES BY 35 PERCENT, 1,200 CHICAGOLAND KRAFT FOODS VOLUNTEERS ROLL UP SLEEVES FOR FIRST-EVER GLOBAL WEEK OF SERVICE
To supplement its employees' efforts, the Kraft Foods Foundation will match U.S. employee cash contributions to nonprofits on a two-to-one basis throughout the week.
Serving Up the Spirit of Service When Needed Most
As the need rises across Chicagoland, Kraft Foods' commitment to preventing hunger and promoting healthy lifestyles is stronger than ever.
Kicking off the season of giving, the company will donate $300,000 to GCFD and NIFB -- organizations that are especially in need during these challenging times. GCFD has seen an unprecedented increase for food this year, serving 35 percent more individuals and 12 million more food compared to last year. And, NIFB witnessed a 36 percent increase in the amount of food distributed between April and June of 2009 versus the same period in 2008.
"The need here in Chicago is unprecedented," said Kate Maehr, executive director of the Greater Chicago Food Depository. "The gifts of time and money will put food on the table for men, women and children in our community. By teaming up with Kraft Foods volunteers, we can keep up with rising demand and achieve our mission of feeding families in need."
Spreading the Giving Spirit
Starting Oct. 13, people can visit www.kraftfoodscompany.com to learn how to spread the volunteer spirit through a special online video. Each time this video is viewed, Kraft Foods will donate money to Feeding America to help provide five meals to those at risk of hunger -- up to 100,000 meals through the end of October.
Kraft Foods Support of Hunger and Healthy Lifestyles
As the second largest food company in the world, Kraft Foods is taking a stand when it comes to fighting hunger and promoting healthy lifestyles. Since 1997, the company has provided more than 1 billion servings of fresh food. Around the world, the company contributes approximately $100 million annually in food and money to community organizations. The company committed $180 million in the next three years to community involvement activities around the globe. The expansion of its global employee volunteer efforts though the first global "Make A Delicious Difference Week" is another example of Kraft Foods' stepped up efforts.