Are You Engaging Donors or Disengaging Them?

By Willis Turner

Donor engagement has become a critical part of most organizations’ fundraising strategies. And it is important. Donors have come to expect more communication and information from the groups they support.

But all engagement is not created equal. As with most things, the potential rewards come with some risks.

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Willis Turner Author's page

Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.