Are We Focused on the Wrong Metrics for the Long Run?
- What are you trying to measure? And, why do you want to measure that?
- Is there a strategy you are trying to inform?
- Are you trying to solve a specific problem?
- What marketing question do you have?
By now, you should know that my point of view and blogs are much broader than just a single program or a single donor type, etc. Plus, I can guarantee you if your answers to the questions above were about donations or transactions, you've probably already gotten that covered in that big pile of reports. The next stage of our data and metric evolution is much more complex. If your answers to the questions above sound like what is below, keep reading.
- Companies:
- Blackbaud
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
