AOL's Users Help Save Children's Lives
"We are delighted to support this amazing hospital. I'm proud of the many contributions from AOL employees across the company, whose creativity and energy brought our Thanks and Giving campaign to life. I'm proud, too, of the visitors to our sites, who doubled the amount donated to St. Jude compared with last year," said Randy Falco, Chairman and CEO of AOL.
"These results are a testament to how much we can do to support a worthy cause by leveraging both our network of popular websites and the generosity of our community of users."
In addition, AOL mounted a comprehensive internal campaign to encourage donations from its employees, including a special movie screening night, a Halloween "Scare Away Cancer" promotion, automatic payroll deductions, and more. The effort resulted in a 40% increase in employee donations to St. Jude, compared with the previous year. This is the second year that AOL has participated in the Thanks and Giving campaign. Support of St. Jude Children's Research Hospital is a key part of AOL's ongoing commitment to serving the community and enhancing children's safety and health.
The St. Jude Thanks and Giving national campaign is an unprecedented union of celebrities, media, retail and corporate partners that asks consumers to "Give thanks for the healthy kids in your life, and give to those who are not." The Thanks and Giving initiative was created in 2004 by Marlo Thomas and her siblings Terre and Tony Thomas, children of St. Jude founder Danny Thomas. Funds raised by the campaign support the lifesaving work of St. Jude - to find cures for children with cancer and other catastrophic diseases through research and treatment. St. Jude impacts the lives of children in communities across the country.
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.