Reach for the Stars!
In April 2007, HRC launched its Fight Hate campaign, an online advocacy and fundraising effort to pass hate-crimes legislation in Congress. Using e-mail, YouTube video, a Tell-A-Friend campaign, paid advertising and Cyndi Lauper’s True Colors tour, the organization raised more than $168,000 from more than 3,100 donors — 1,500 of which were new donors.
The fundraising campaign was closely integrated with HRC’s advocacy campaign, which sent more than 375,000 e-mails and 40,000 phone calls to Congress. It then converted activists to donors by leading them to a donation page after they took action. HRC added more than 70,000 online subscribers during the course of this campaign. Look for more details on HRC and its powerful online fundraising strategy when the organization is featured in FS’ March 2008 cover story.
Annual giving coordinator
Karen Climer has time and again proven her grasp of the importance of communication in fundraising. According to nominator Neil Dentzer, immediate past president of the Central Florida chapter of the Association of Fundraising Professionals, as annual giving coordinator of the Beta Center, Karen:
• Created a direct-mail program that, in its first year, generated nearly $250,000 — a quarter of the $1 million annual fundraising goal.
• Created a quarterly newsletter, which has become one of the most successful fundraising vehicles.
• Developed a department-wide acknowledgment plan that includes an annual thank-a-thon.
• Restructured the development database to allow donors and volunteers to be tracked in the same database, thereby increasing efficiency and effectiveness.
Prior to joining Beta Center, Karen was the director of development at the Center for Independent Living in Central Florida. There, according to Dentzer, she directed broad-based fund development and marketing efforts that attained 31 percent of the annual fundraising goal within the first 60 days of the fiscal year and 85 percent within the first five months.