And The Winners Are ...
FS STAFF PICK FOR NONPROFIT ORGANIZATION CONTRIBUTION TO THE SECTOR
Direct Marketing Association Nonprofit Federation
Now in its third year, the Nonprofit Federation’s Leadership Summit continues to mature into just the kind of thing the sector needs. While fundraisers are well served by the many conferences that are jam-packed with educational sessions that run the gamut of their professional responsibilities — direct-mail basics after breakfast, e-mail deliverability before lunch, planned giving just prior to the evening cocktail party — the Leadership Summit is a different breed of animal, providing senior-level fundraisers the opportunity to tune in to bigger-picture issues that too often have to take a back seat to the details of fundraising. What trends are waiting around the next corner? How do you secure executive buy-in for your brilliant plans? Who exactly is giving? Who isn’t? And why not? From its highly focused content to its more relaxed pace and agenda, it’s a fresh approach to the conference concept. We applaud and encourage its continued growth.
FS STAFF PICK FOR CORPORATE CONTRIBUTION TO THE SECTOR
Everywhere you turn, someone is talking about how popular social-networking sites like MySpace and Facebook can help engage young people early on in the idea of activism, volunteerism and, eventually, philanthropy. But long before these sites became the talk of the town — in 1997, in fact — Care2.com emerged to do just that. It came on the scene not as a network to encourage idle chatter or ill-advised hook-ups, but rather as a cyber gathering place where like-minded folks could share their thoughts, sign petitions, participate in protests or campaigns, and generally live a more connected life. Maybe because it was ahead of its time, Care2 seems not to have reached the media-darling status of the other sites, which nonprofits just now are recognizing as important channels in nurturing philanthropy among younger, Web-savvy users. So it feels only right to give the props where they’re due.