Jme’s determination helped MZAR win a 2013 Highlander in Toyota’s 100 Cars for Good Program in June 2012, taking 43 percent of the vote on MZAR’s featured day in the social-media contest. “Jme not only designed a unique reminder program so people would remember to vote, but she literally pounded the pavement and left no stone unturned in terms of ensuring she got the word out about our voting day. She enlisted the help of many local businesses, social media, and other free and unconventional advertising options as well.”
That win opened more doors for the organization, increasing its presence in the community and, subsequently, its fundraising capabilities. The local alliances Jme nurtures, her newsletters, social-media savvy, and the opportunities she pursues “have truly turned the tide in terms of our revenue,” Thomas says.
We’re honoring Jme this year for the “why not?” attitude that frees her thinking, fuels her creativity and keeps her from backing down when it comes to moving her organization forward.
“Jme is never afraid to do what it takes to pursue the goals and challenges she sees in front of her,” Thomas says. “We can’t wait to see what other crazy feats she will help us pull off this year!”