An Interview With Kerry Whitlock, director of major gifts, Friends of the World Food Program

FS: What are the biggest challenges your organization faces as far as fundraising is concerned? How do you overcome them?
KW: One of the most common misperceptions about the issue of hunger is that it mostly affects people in areas hit by natural or man-made disasters. The fact is that only a small percentage of the world’s hungry are in need as a result of a disaster. There are nearly 1 billion hungry people in the world today, or nearly 15 percent of the world’s population. Every day, an estimated 25,000 people will die of hunger. Yet people often only think of the hungry when a disaster strikes, such as an earthquake or hurricane.