An Interview With Anthony Ramos, director of marketing and communications, Wildlife Trust
FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with social media sites like MySpace, Facebook, etc., and online social networking?
AR: The power of social networking has helped us to get our breaking news, research and related stories out to larger audiences. It is vital to utilize all the tools in your communications arsenal to reach donors on varied levels.
FS: Can you describe a recent successful fundraising effort?
AR: Our annual conservation and award galas have a very strong following. Each year our guest list continues to grow while making our events cost-effective and successful. Last spring, we initiated a new fundraising benefit, “An Evening with Flora, Fauna and Flamingoes,” that featured a cocktail reception, a silent auction and wildlife ambassadors, including a very social flamingo named “Pinkie.”
FS: Any major difficulties or setbacks you've faced along the way? Things you would do differently with your fundraising?
AR: After years of relying primarily on restricted grants, we have been diversifying our base of donors. In these economic times, it is difficult to adhere to a long-term strategy, which is key to your success, when there are so many short-term challenges.
FS: What advice would you give to organizations similar to yours, in size and annual operating budget?
AR: Every organization needs to have a key differentiator; what makes your organization different than the rest? The not-for-profit market continues to grow, and it is vitally important to create a brand that is recognizable, unique and clearly demonstrates your mission.
460 West 34th Street, 17th floor
New York, NY 10001
Annual Operating Budget: $7.5 million
Annual Contributed Income: $5.5 million primarily from restricted government and foundation grants and/or contracts; $2 million in unrestricted donations from individuals, foundations, corporations and special events.