Don’t Toy With the Marine Corps
“We don’t do any direct mail during the first part of the year, and we never do any telemarketing,” he says. “And then we get back to things after that.”
The organization typically begins sending out asks again in late spring or early summer, Grein says.
Osman adds: “The fact [that] the public sees ‘donation time’ as the holidays is just a fact we have to deal with. We do benefit from this ‘spirit of giving’ time.
“We’re not asking for lots — just a little from a whole lot of people, and we’re just as happy if you drop a toy in the barrel,” he says. “I think it appeals to a large number of people because for $10, $15 you can make one heck of a difference in one child’s Christmas; $10 doesn’t go very far in a lot of other organizations.” FS
Melissa Busch is the associate senior editor at FundRaising Success. Reach her at firstname.lastname@example.org
Related story: Marine Toys for Tots Foundation