“If a nonprofit only does 2.0 stuff, they’re setting themselves up. You’ve got to do some of the traditional stuff or you’re alienating people. Direct mail still really appeals to the people that direct mail really appeals to. Events still really appeal to the people they appeal to. And you really have to build a lot of different legs on your fundraising table; just like any personal investment, you have to be diversified.”
— John Melia, founder and executive director of the Wounded Warrior Project, quoted in FundRaising Success’ June cover story.