“The more your ‘asks’ appear to be made from you, personally and directly, to an individual, the more likely people will support you. So segment your audience. Show you know them. Speak to them like individuals. Try some one-on-one contact with your biggest supporters. Mass, impersonal, Dear Friend e-mails just won’t do the same job.”
— “It Pays to be Personal,” posted April 15 by Katya Andresen on her Getting to the Point Blog.