“When everybody loves the package, it’s probably going to fail. Never go ‘outside the box’ without first testing a small cell, and make sure an established winner carries the fundraising load. … But of course, don’t stop pushing the limits. You have to learn from your mistakes. And if you never bomb, you’re probably not pushing hard enough.”
— Steve Maggio, president, DaVinci Direct, in the article, “From the Ashes,” appearing in the April edition of FundRaising Success.