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“While a $50 gift does indeed take $50 out of the donor’s bank account, the donor ends up richer, not poorer, for the transaction — because this transaction involves much more than just money. (Ask people who choose poverty or a monastic life for spiritual reasons if they think giving things away leaves you richer or poorer.)”
— Jeff Brooks, senior creative director at Merkle, talking about the “myth of donor burnout,” in his Easier Said Than Done column, “How Much Asking is Too Much?” in the upcoming March issue of FundRaising Success.