ProSpeak: The Advantages of Moving Silent Auctions Online
In addition, online auctions, with their inherent measurability, are tailor-made for sponsorships. One nonprofit organization recently enabled more than 70 online sponsorship positions, which it monetized for more than $50,000.
In the years ahead, nonprofit fundraisers will need the very best fundraising toolbox possible, and an online auction fundraiser will increasingly be a standard tool in that toolbox. Over time, most silent auctions, in whole or in part, are going to be held online.
Jon Carson is CEO of BiddingForGood (formerly cMarket).