Bagging the Brown Bag

A2H developed what it calls the grocery-voucher package: a 4-inch-by-9-inch outer with a picture of a grocery bag overflowing with fresh bread, vegetables and produce. In addition to the main element — an 8-inch-by-11-inch reply form with three detachable grocery vouchers (the asks) — the mailing includes an 8-inch-by-11-inch, double-sided letter and a BRE.